3 biggest influencers of teen confidence:
Fuelling a
better tomorrow
for young Australians
Help keep
our teens
in the game
Australia is facing a national sporting crisis. With over 30,000 teens dropping out of sport every year*, Gatorade is on a mission to keep teens in the game and unlock the life-changing power of sport.
Confidence Cards Showing up on the drive home
The car ride home from weekend sport is more than a drive; it’s a powerful chance to build your teen’s confidence and keep their love of sport alive. Backed by independent research and real teen input, Confidence Cards give you simple, tangible tactics to support your teen – no matter the scoreboard.
Developed in collaboration with
Richard Keegan, a parent and
Professor of Sport Psychology.
A program designed to help teens, by teens
To change these numbers, Gatorade commissioned the Centre for Sport and Social Impact at La Trobe University to do an in-depth study on what drives teen confidence in team sport. In collaboration with teens, they identified strategies to keep them in the game. These learnings have been summarised in an academic White Paper outlining ten core principles for building teen confidence.
teens drop out of sport
every year.*
only 1 in 3 teens will be participating in sport if current drop out rates continue.
of teens meet Australia’s physical activity guidelines.
Our mission
Gatorade is on a mission to help 2.5 million teens across the world access the life‑changing power of sport by 2030.
In Australia, the focus will be on real-world initiatives designed to improve teen self-confidence, a key barrier to increased sports participation locally. Specifically, we are looking to increase positive education and support to coaches, parents and peers.
Launching soon for teens
Cricket Australia
In partnership with Cricket Australia, Gatorade is developing a new, social format of the game, inspired by backyard cricket. Set to launch in the upcoming Summer, it is designed to offer more opportunities for young Australians to play and enjoy the game of cricket. Stay tuned for more details.
*Decline in Young Adults aged 15-19 participation in sport-related activity 1+ times per week from AusPlay National Sport and Physical Activity Participation Report October 2023, p.27